9 Reasons why BBA & MBA graduates should learn Digital Marketing


Why Digital Marketing is important?

The digital phase has begun, that is people are moving away from traditional forms of marketing and moving towards digital or internet marketing. Therefore, the career prospects are not just improving but increasing at a great pace in the Digital industry. Yes, we do agree that MBAs have a great possibility of getting a great job. But with the new waves of marketing trends, it is necessary to learn Digital Marketing.

Business has always been and will always be driven by technology, having adequate knowledge or mastering in the digital marketing operations is a prerequisite for success. Therefore, it is important for students to start their career in Digital Marketing.

Therefore, let us now talk about the solid reasons why MBA and BBA graduates need to learn Digital Marketing,

More companies demand Digital Marketing skills

In India we have diverse sectors like Real Estate, hospitality, travel or B2B organizations or B2C organizations, all of them require digital marketing experts. As technology and the way marketing is done is now changing rapidly. You may surely check all the job-related sites, for instance, naukri.com, monster.com or timesjob.com and you can search for “digital marketing jobs”. You will find a great number of jobs for freshers and also the experienced pupils.

Simple to learn Digital Marketing

All you need is to be an internet savvy person to pursue this course. It is surely a non-technical course, you will easily train if you have a computer and internet knowledge. Therefore, for an MBA or BBA graduate, it is even simpler to learn digital marketing because it teaches you the ways to generate leads using the online medium.

A wide range of job opportunities

There are multiple channels in the Digital Marketing field; therefore it becomes easy to choose while you are looking for a job. You can learn various modules and therefore be an expert in one or two of them, for example, SEO, Google Ads, SMO, SMM, and many others. You can learn Digital Marketing and become a team manager in the coming times.

Learn Digital Marketing Skills

With a rigorous demand for digital marketing skills, it is important to know well in advance the advantages of digital marketing over traditional marketing. Traditional marketing requires a great amount of investment and you cannot really check whether that investment was useful or not on the other hand, in Digital Marketing it is easier to know about you’re spending because everything is recorded by the analytics. So, looking at the current demand for digital marketers one can say it is a priceless skill to learn digital marketing.

Freelance while you learn

You need to be a computer and tech-savvy person and you will gain immense interest in Digital Marketing. While you start learn digital marketing you can very easily start your part-time work. Start by just promoting products online or running Ad campaigns or even by managing social media pages for brands. You can start as an affiliate and therefore earn very well in a month with just sitting on your system.

Not expensive

If you are reading this, then you must be aware of the facts that professional courses highly expensive. On the other hand, the Digital Marketing course is not very expensive. As it is a practical based course and the skills you learn will be used in the job you take up. After completing this course you can easily get a job and start earning.

Be the owner of your business

Digital Marketing courses prepare you to become an expert in yourself; therefore, it is easy to start your own business. As marketing is the most crucial thing for any business. If done digitally the firm gets recognized amongst a different class of audience.

A great value to your CV/Resume

As the demand for digital marketers’ increases, it is extremely essential to know about the course professionally to increase your chances of grabbing the best job opportunity. Once you complete the various modules in Digital marketing, you get certified and therefore adding those to your CV would be of great help while you apply for any job.

Get certified by Google

BBA & MBA vs Certifications of Digital Marketing

The certificates you receive after going through an exam and clearing. This might appear to be a tedious task but if you learn digital marketing skills then the test looks like a cake walk. Therefore, it adds on to your CV, keeps you updated and also helps you in gaining the best knowledge. Your certification is well-recognized by all the companies that deal in digital marketing.



The digital world has rapidly grown over the last few years. The customers have become smarter as they get a variety of choices. As a single device lets them accomplish a great number of tasks. As things are changing from traditional to digital, the marketers need to come up with a strategy that works well amongst the audiences. Therefore, a digital marketing course will surely help the marketing professionals to come up with something for everyone.

With the shift of consumer behavior from traditional forms to digital, however, they have also adapted to the upcoming technologies. It is noteworthy that more than one-fourth of the world’s population uses the internet. Therefore, this number will increase rapidly. In conclusion, one can surely say that Digital Marketing career is a safe one for any MBA or BBA graduate.

14 thoughts on “9 Reasons why BBA & MBA graduates should learn Digital Marketing”

  1. Thanks for sharing the wonderful information. I am little bit confused about my career but after reading this I am sure to do digital marketing course

  2. Hello, Thanks for sharing this article. I am a MBA student and Interest for Job Opportunity in Digital Marketing. Such a great field..

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