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What is the importance of SEO course?

There is a lot of importance on SEO Course as we know SEO is the base for Lead Generation and ranking of a website. A good SEO Course from a reputed Institute will help you to increase your SEO skills which will gradually help you to achieve great success in your business. With the help of proper SEO training, you will be able to get on the first page of the search engine and will be able to generate more leads for your website.

If you are living in New Delhi, Noida, Gurgaon then check out WAMP Institute as they provide best SEO training as well as digital marketing training, https://www.wampinstitute.in

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is a process of increasing the quality of website traffic by increasing visibility and ranking of a website or a webpage to the user of a search engine.

Search Engine Optimization process runs on a key aspect that is known as Keywords. Let’s talk about keywords. So basically Keywords refer to those words in your article content that make it possible for the users to find your website on any search engine.

Types of Keywords are as follows:

  1. Primary keyword (Main Keyword).
  2. Secondary Keyword.
  3. Territory Keyword.

Types of Search Engine Optimization are as follows:

  1. On-page Search Engine Optimization (SEO).
  2. Off-page Search Engine Optimization (SEO).
  1. On page:

On-page SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines. Therefore, on-page SEO is related to the optimization of the content as well as the HTML source code of any web page. Some of its aspects are as follows:

  • Meta Tag
  • Title Tag
  • Meta Description
  • Headings
  • Layouts
  • Domain Optimization
  • Image optimization
  • Content optimization
  • Robot. TXT
  • Sitemap.XML

Read: On-Page SEO Tips

2. Off-page:

Off-page SEO refers to all the activities that are performed on websites of other authors. However, some of these activities are as follows:

  • Directory submission
  • Blog commenting
  • Social bookmarking
  • Forum submission
  • Guest posting
  • Article submission
What is the importance of Search Engine Optimization (SEO)?

Most of the businesses are engaged in lead generation through advertisements and by running ad campaigns but what if a business is not able to spend on Advertisements and marketing of their websites then they can simply spend more and more time on SEO. SEO is a very effective way of lead generation.

However, more efforts are spent on SEO will give out better results. SEO results become strong over time. Therefore, SEO results show 75% more organic traffic as compared to online marketing and advertisements. But if the website is not gaining any traffic even after spending efforts on SEO then it means the business is on a critical stage and there are 90% chances of a business shutdown.

Why SEO is one of the toughest aspects of Digital Marketing?

SEO is one of the toughest aspects of digital marketing because SEO is a time-consuming process. However, SEO is not a game of a few hours, it requires time and efforts while working but it gives a great output which remains for a longer period of time.

However, SEO results are not as quick as compared to marketing and advertisements. But SEO results are permanent. It is able to gain higher results in a short period of time from SEO then he/she must be engaged in some bad and unethical activities of SEO which lead to hazardous results like google will penalize the website if it will detect any unethical activity. However, in this developing age, Google is updating their software every day to prevent the search engine from these kinds of unethical activities. Moreover, Google detects the services and keywords they offer and prevent them before they come on top.

CONCLUSION

No doubt SEO is a key factor for lead generation and website ranking. But SEO requires time and efforts. But the one who has learned all the techniques of SEO from a reputed institute will be able to achieve top ranking in search engine and will be able to generate more lead for their business. There is a lot of importance of SEO courses if the person will complete the course from a reputed institute rather than completing the course from a fraud institute.

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